Reeler
Instagram vs. Lemon8: The Battle is on, but who will be the hero for consumers?
Instagram has been the go-to social media platform for sharing photos and videos, but a new challenger has entered the scene: Lemon8. The...
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All things user-generated content (UGC)
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Reeler
- 4 days ago
- 2 min
Cutting marketing costs: How user-generated content can replace costly photoshoots
Many marketing departments are looking for ways to cut content production costs. How do you create compelling content w/o breaking the bank?
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Reeler
- Mar 9
- 2 min
Women's voices in user-generated content: why representation matters
In the traditional media and content industries, there are several barriers that prevent women from fully participating and sharing their...
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Reeler
- Mar 1
- 2 min
De-influencers and the rise of de-influencing on TikTok
De-influencers are social media users who aim to push back against the influencer culture that has dominated platforms like TikTok.
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Reeler
- Feb 25
- 2 min
How to successfully run a photo or video contest – in 6 steps
Running a photo or video contest online is a powerful way to activate and connect with your audience – while retrieving engaging...
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Reeler
- Feb 7
- 1 min
Leverage the power of community – on YouTube and elsewhere
When YouTube lists the top 3 consumer trends for 2023, their top advice is to leverage the power of communities. YouTube has analyzed the...
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Reeler
- Feb 4
- 1 min
"Customer co-creation" named top shopper trend for 2023
Euromonitor International have released their report on the top 2023 Digital Shopper Trends, and among them is Customer co-creation....
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Reeler
- Oct 27, 2022
- 2 min
What's the difference between influencers and user-generated content (UGC)?
There's still a lot of confusion in the marketing industry about the difference between influencer content and UGC. What's the difference?
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Reeler
- May 12, 2022
- 2 min
Top 5 reasons to add customer reviews and content feeds on your website
Top 5 reasons to add customer reviews on your website
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Reeler
- Oct 14, 2021
- 1 min
Step up your SEO with user-generated content
Google algorithms are smarter today. What increasingly counts in SEO is end-user trust – and nothing signals trust as much as UGC.
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Reeler
- Sep 2, 2021
- 1 min
The 4W of user-generated content
Any marketer employing user-generated content strategies will need to consider the classic 4W: the Who, What, When and Where. A recent...
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Reeler
- Jun 3, 2021
- 3 min
Five levels of user-generated video
What brand does not want to be big on YouTube? By now, we all know that YouTube reaches more 18-49 year-olds than all cable TV networks...
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Reeler
- May 28, 2021
- 2 min
Building brand trust with user-generated content
Trust through User-generated content
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Reeler
- May 25, 2021
- 1 min
User-generated video in recruiting
EGC. Employee generated content
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Reeler
- May 21, 2021
- 1 min
Akademibokhandeln's Game Panel
Video creators in Akademibokshandeln.
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Reeler
- May 21, 2021
- 1 min
Reeler UGC blog: all things user-generated content
Today we're starting our Reeler blog, with the purpose to share best practise in the field of user-generated content (UGC).
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