Reeler20 hours ago1 minLeverage the power of community – on YouTube and elsewhereWhen YouTube lists the top 3 consumer trends for 2023, their top advice is to leverage the power of communities. YouTube has analyzed the...
Reeler4 days ago1 min"Customer co-creation" named top shopper trend for 2023Euromonitor International have released their report on the top 2023 Digital Shopper Trends, and among them is Customer co-creation....
ReelerOct 27, 20222 minWhat's the difference between influencers and user-generated content (UGC)?There's still a lot of confusion in the marketing industry about the difference between influencer content and UGC. What's the difference?
ReelerMay 12, 20222 minTop 5 reasons to add customer reviews and content feeds on your websiteTop 5 reasons to add customer reviews on your website
ReelerSep 2, 20211 minThe 4W of user-generated contentAny marketer employing user-generated content strategies will need to consider the classic 4W: the Who, What, When and Where. A recent...
ReelerMay 28, 20212 minBuilding brand trust with user-generated contentTrust through User-generated content