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UGC in beauty product marketing

User-generated content (UGC) is becoming increasingly essential in consumer marketing, especially for beauty products, including skincare, haircare, and makeup – where personal style counts. UGC is a powerful tool for activating your brand community and sourcing content that's both authentic and engaging. Moreover, UGC inspires potential customers to plan their next purchase!

Learn more about UGC in the beauty product industry

Explore our collection of blog articles and videos demonstrating the power of user-generated content (UGC) in beauty products, including skincare, haircare, and makeup. Discover cutting-edge insights, effective strategies, and real-world campaign examples to enhance your content marketing plans. To watch a recording of our latest UGC seminar, simply use the green box below to register and access the video.

UGC in consumer marketing (online seminar recording)

Learn more about the authenticity megatrend, its impact on consumer marketing, various forms of creator content, and the major benefits and challenges of utilizing UGC in marketing of consumer products.


If you missed our recent online seminar on UGC in consumer marketing, you can instead watch the video recording. Simply use the green box to register and access the video.

Embracing authenticity in beauty product marketing: The magic of user-generated content (UGC)

In this blog article, we explore the benefits of marketing skincare, haircare, and cosmetics with UGC, highlighting successful campaigns by renowned brands that have revolutionized customer engagement.

Read the article on our blog, All things user-generated content (UGC).

The power of UGC – and how a dedicated platform can boost it

Managing UGC can be challenging, with large quantities of content assets, data, and legal rights to handle. To avoid these challenges, many companies are turning to dedicated UGC platforms – tools that allow you to collect, curate, and showcase UGC from social media and other sources.

Read the blog article.

Access UGC seminar recording

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