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Entire UGC workflow streamlined for efficiency

Collect, organize and publish user-generated content to your marketing channels – with a platform that automates campaign work for maximum results.

Reeler UGC platform; content collection, curation and publication

Handle UGC in one simple online interface






Collect content

by hashtags, email, or landing page forms

Review & select

content collaboratively

Crop & reformat

for various marketing channels

Organize & store

in your UGC media library

Publish UGC

in social media and embeddable website galleries

UGC marketing; UGC workflow from content collection to publication
UGC content collection; travel UGC, food UGC, instagram, youtube


Collect content by hashtags, email, or landing page forms

With Reeler it is easy to involve your brand community in communication. Ask customers to share images and videos on Instagram, on other social media, by uploading content via landing page forms, or by simply sending it in as an email attachment. All the content will flow into your Reeler interface.


Review & select content collaboratively

When your UGC flows into your Reeler account, it’s easy to review and select the strongest for your campaigns – alone or collaboratively, within a team.

UGC content review; Travel industry UGC
UGC content editing, reformatting, cropping


Crop & reformat for various marketing channels

Simplify cropping and reformatting by doing it directly in Reeler. No need to download files and open any photo editing software to prepare content for social media.


Organize & store in your UGC media library

Tag and organize your content to build a media library, where you can always find the right UGC for your campaigns.

UGC media library, digital asset management (DAM)
UGC publishing to Instagram, Facebook, YouTube, TikTok


Publish UGC in social media and embeddable website galleries

Publish directly from Reeler to social media, and easily create content galleries to embed on your websites – to increase time on site and boost engagement.

Customer stories

Reeler is proud to work with some of Europe's most innovative companies
in digital content marketing.

User-generated content, sporting goods

Radinn increased engagement in social channels

Radinn created a portal for brand fans to collect photos & videos for their social channels, boosting engagement by 30%.

User-generated content in consumer goods and retail

Bokus Group customers produce YouTube content

Sweden’s biggest bookseller invited their customers to co-create videos for their YouTube channel, boosting end-user engagement and slashing film production costs.

User-generated content in the pet foods and pet goods industries

Tree Of Pets manage UGC for 15 brands

Tree Of Pets collects, tracks, and publishes social media content for 15 different pet food brands in one simple interface. What do you say? Woof!

Quotation marks around a quote about user-generated content (UGC)
Reeler UGC platform customer from the sporting goods industry

At Radinn we've been using Reeler for almost a year and are super happy. If you want to easily collect UGC, Reeler is a game changer.

Truls Rosén, Head of Brand Experience at Radinn

Get started with UGC today

– start collecting content in minutes

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