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Girl taking a selfie in front of her computer, to make UGC  for a content brand

UGC marketing in the content industry

User-generated content (UGC) is becoming increasingly essential in the content industry, serving as a powerful tool to activate your audience, increase engagement, nurture fan communities, and ultimately drive sales. Content brands are increasingly sourcing authentic and engaging UGC from existing fans to inspire others to discover new content products – whether it's music, games, movies, television streaming services, books, or digital publishing products.

Learn more about UGC in the content industry

Explore our collection of blog articles and videos demonstrating the power of user-generated content (UGC) in the marketing of content products. Discover cutting-edge insights, effective strategies, and real-world campaign examples to enhance your content marketing plans.

To watch a recording of our latest UGC seminar, simply use the green box below to register and access the video.

Presentation slides from seminar on "UGC in the content industry"
UGC in consumer marketing (online seminar recording)

Learn more about the authenticity megatrend, its impact on consumer marketing, various forms of creator content, and the major benefits and challenges of utilizing UGC in marketing.


If you missed our recent online seminar on UGC in consumer marketing, you can instead watch the video recording. Simply use the green box to register and access the video.

Girl singing and playing the guitar, producing UGC around an artist or content brand that she follows
From consumers to co-creators: How UGC fuels growth in the content industry

In the content industry, a powerful relationship exists between content products and user-generated content (UGC), transforming the way brands engage with their audience. UGC marketing has emerged as a formidable strategy for content brands to enhance their reach, foster co-creation, and drive sales. In this blog post, we delve into the transformative capabilities of UGC marketing in the content industry.

Read the article on our blog, All things user-generated content (UGC).

Staff at a content or media company working with UGC to activate fans of their content brand
Activating media audiences: Engagement through user-generated content (UGC)

From the earliest 'letters to the editor' in the 1800s to the digital age, user-generated content (UGC) has emerged as a powerful tool, captivating and engaging media audiences like never before. Across various media platforms, including TV, streaming services, radio, newspapers, and online news outlets, UGC has become a cornerstone for interactive and participatory experiences that connect content and media brands with their audience like never before.

Read the blog article.

Access UGC seminar recording 

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