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Young couple producing UGC in their livingroom, for a home decoration and furnishing brand

UGC in home decoration and furnishings marketing

User-generated content (UGC) is becoming increasingly essential in consumer marketing, and especially in the home decoration and furnishings sector. UGC is a powerful tool for activating your brand community and sourcing authentic and engaging content from your customers' homes. Moreover, UGC inspires potential customers to start planning their next design purchase!

Learn more about UGC in the home decoration & furnishings industry

Explore our collection of blog articles and videos demonstrating the power of user-generated content (UGC) in home decoration marketing. Discover cutting-edge insights, effective strategies, and real-world campaign examples to enhance your content marketing plans.

To watch a recording of our latest UGC seminar, simply use the green box below to register and access the video.

Presentation slide from seminar on "UGC in home deoration and furniture marketing"
UGC in consumer marketing (online seminar recording)

Learn more about the authenticity megatrend, its impact on consumer marketing, various forms of creator content, and the major benefits and challenges of utilizing UGC in marketing.


If you missed our recent online seminar on UGC in consumer marketing, you can instead watch the video recording. Simply use the green box to register and access the video.

Man filming himself in his living room, producing UGC for a home decoration and furniture brand
From inspiration to sales: The impact of UGC for home decoration and furnishing brands

UGC is transforming the way home furnishing brands engage with their customers. In this blog, we explore the benefits of incorporating UGC into marketing strategies for companies in this space, highlighting successful campaigns by design brands that have effectively engaged their customers. 

Read the article on our blog, All things user-generated content (UGC).

Woman in sunglasses making UGC for a furniture brand
UGC marketing of consumer goods: From customers to community

In this blog article, we explore the benefits of UGC marketing in the consumer goods sector. The article explains how marketing leaders have leveraged UGC to amplify their reach, foster community, and drive sales, with insights applicable to any consumer sector including home decoration and furniture.

Read the blog article.

Access UGC seminar recording

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