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Young couple taking a selfie in their living room (UGC in the consumer goods industry)

UGC in consumer goods marketing

User-generated content (UGC) is becoming increasingly essential in consumer marketing across various industries, including home decoration, toys, pet products, electronics, and general retail. UGC serves as a powerful tool for activating your brand community and sourcing authentic, engaging content. Moreover, UGC inspires potential customers to start planning their purchases!

Learn more about UGC in the consumer goods industry

Explore our collection of blog articles and videos demonstrating the power of user-generated content (UGC) in consumer goods marketing. Discover cutting-edge insights, effective strategies, and real-world campaign examples to enhance your content marketing plans.

To watch a recording of our latest UGC seminar, simply use the green box below to register and access the video.

Seminar presentation slide from "UGC in the consumer goods industry" seminar
UGC in consumer marketing (online seminar recording)

Learn more about the authenticity megatrend, its impact on consumer marketing, various forms of creator content, and the major benefits and challenges of utilizing UGC in marketing of consumer products.


If you missed our recent online seminar on UGC in consumer marketing, you can instead watch the video recording. Simply use the green box to register and access the video.

Young woman in sunglasses taking a selfie, UGC in the consumer goods sector
UGC marketing of consumer goods: From customers to community

In this blog article, we explore the benefits of UGC marketing in the consumer goods sector. The article explains how marketing leaders have leveraged UGC to amplify their reach, foster community, and drive sales, with insights applicable to any consumer sector including pet goods.

Read the article on our blog, All things user-generated content (UGC).

Vlogger woman filming herself to produce user-generated content (UGC)
The power of UGC – and how a dedicated platform can boost it

Managing UGC can be challenging, with large quantities of content assets, data, and legal rights to handle. To avoid these challenges, many companies are turning to dedicated UGC platforms – tools that allow you to collect, curate, and showcase UGC from social media and other sources.

Read the blog article.

Access UGC seminar recording

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