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Couple producing UGC at home, for a real estate company

UGC in real estate marketing

User-generated content (UGC) is becoming increasingly essential in consumer marketing, and the real estate industry is no exception. UGC is a powerful tool for activating your community and sourcing authentic and engaging content from your existing customers' homes – or from ongoing property developments. Moreover, UGC inspires potential customers to start planning their next real estate opportunity!

Learn more about UGC in the real estate industry

Explore our collection of blog articles and videos demonstrating the power of user-generated content (UGC) in real estate marketing. Discover cutting-edge insights, effective strategies, and real-world campaign examples to enhance your content marketing plans.

To watch a recording of our latest UGC seminar, simply use the green box below to register and access the video.

Presentation slides from seminar on "UGC in the real estate industry".jpeg
UGC in consumer marketing (online seminar recording)

Learn more about the authenticity megatrend, its impact on consumer marketing, various forms of creator content, and the major benefits and challenges of utilizing UGC in marketing.


If you missed our recent online seminar on UGC in consumer marketing, you can instead watch the video recording. Simply use the green box to register and access the video.

Woman holding a drill, making UGC for a real estate or home improvement brand
From ideas to reality: Repainting home improvement marketing with user-generated content (UGC)

In both the real estate and the DIY industry, user-generated content (UGC) has emerged as a powerful tool, reshaping the way brands connect with their audience. In this blog, we explore the benefits of incorporating UGC into marketing strategies for home improvement brands, highlighting successful campaigns that have effectively engaged their customers.

Read the article on our blog, All things user-generated content (UGC).

Vlogger woman filming herself to produce UGC for a brand in the real estate and home interiors industry
Leverage your greatest asset: Drive business success with employee-generated content (EGC)

EGC, which includes authentic videos, photos, and other multimedia created by employees, has emerged as a transformative tool for organizations to tap into their workforce's collective knowledge and creativity. In this blog post, we explore how companies can leverage their greatest asset through EGC to propel business growth, engage audiences, and foster a thriving organizational culture.

Read the blog article.

Access UGC seminar recording 

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