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Students creating UGC on a study abroad program in London

UGC in education marketing

User-generated content (UGC) is becoming increasingly essential in education marketing, as prospective students seek authentic insights into the student experience. UGC is a powerful tool for activating your student community and sourcing engaging content from campus life. Moreover, UGC inspires potential students to start planning their school applications!

Learn more about UGC in the education industry

Explore our collection of blog articles and videos demonstrating the power of user-generated content (UGC) in education marketing. Discover cutting-edge insights, effective strategies, and real-world campaign examples to enhance your content marketing plans.

To watch a recording of our latest UGC seminar, simply use the green box below to register and access the video.

Online seminar presentation slide about UGC in education marketing
UGC in education marketing (online seminar recording)

Learn more about the authenticity megatrend, its impact on education marketing, various forms of creator content, and the major benefits and challenges of utilizing UGC in education marketing.


If you missed our recent online seminar on UGC in education marketing, you can instead watch the video recording. Simply use the green box to register and access the video. 

Group of high school students taking a selfie in the classroom (example of UGC in education marketing)
Inspiring students and boosting applications: UGC in education marketing

User-generated content (UGC) has emerged as a game-changer in education marketing, for institutions seeking to attract more students.

Read the article on our blog, All things user-generated content (UGC).

Group of students filming themselves in a university library, producing user-generated content (UGC) in the education sector.
UGC in education: enriching the curriculum and strengthening market communication

In education, audiovisual student projects are a great form of task-based learning (TBL) that can enrich the curriculum. These projects, such as student-made videos, can also be integrated into the institution's content marketing plans as user-generated content (UGC) created by actual students.

Read the blog article.

Access UGC seminar recording

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