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Young couple taking a UGC selfie on the beach, in front of their holiday hotel (UGC in the travel industry)

UGC in travel & hospitality marketing

User-generated content (UGC) is becoming essential for marketing travel services, where it's important to show the experience visually. UGC is a powerful tool for engaging your customer community and sourcing authentic content – showcasing happy clients. Moreover, UGC inspires potential customers to start planning their trips! 

Learn more about UGC in the travel & hospitality industry

Explore our collection of blog articles and videos demonstrating the power of user-generated content (UGC) in travel marketing. Discover cutting-edge insights, effective strategies, and real-world campaign examples to enhance your content marketing plans.

To watch a recording of our latest UGC seminar, simply use the green box below to register and access the video.

Presentation slide from online UGC seminar "UGC in travel & hospitality marketing"
UGC in travel & hospitality marketing (online seminar recording)

Learn more about the authenticity megatrend, its impact on travel marketing, various forms of creator content, and the major benefits and challenges of utilizing UGC in education marketing.


If you missed our recent online seminar on UGC in travel marketing, you can instead watch the video recording. Simply use the green box to register and access the video.

Woman in red dress, photographed in Santorini by a friend, UGC in the travel and hospitality industry
Cover the globe, build trust, and boost bookings with UGC

Why is the travel industry turning to user-generated content (UGC) to engage their traveler guests? To start, UGC covers the globe, shows authentic experiences, builds trust, and fuels engagement.

Read the article on our blog, All things user-generated content (UGC).

Couple taking a UGC selfie in the hotel spa swimmingpool (UGC in the travel and hospitality industry)
How hotels reinvent their content marketing with UGC to boost credibility – and reservations

Hoteliers, from independent boutique hotels to global chains, are increasingly recognizing the potential of user-generated content (UGC) to captivate travelers and drive engagement.

Read the blog article.

Access UGC seminar recording

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