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Young vlogger guy filming himself in a fashion store, producing UGC for a fashion brand

UGC in fashion marketing

User-generated content (UGC) is becoming increasingly essential in consumer marketing, and especially in fashion – where personal style counts! UGC is a powerful tool for activating your brand community and sourcing content that's both authentic and engaging. Moreover, UGC inspires potential customers to start planning their next fashion purchase!

Learn more about UGC in the fashion industry

Explore our collection of blog articles and videos demonstrating the power of user-generated content (UGC) in fashion marketing. Discover cutting-edge insights, effective strategies, and real-world campaign examples to enhance your content marketing plans. To watch a recording of our latest UGC seminar, simply use the green box below to register and access the video.

Seminar presentation slide from seminar on "UGC in fashion marketing"
UGC in consumer marketing (online seminar recording)

Learn more about the authenticity megatrend, its impact on consumer marketing, various forms of creator content, and the major benefits and challenges of utilizing UGC in marketing of consumer products.


If you missed our recent online seminar on UGC in consumer marketing, you can instead watch the video recording. Simply use the green box to register and access the video.

Young woman posing for a photo, making user-generated content (UGC) for a fashion brand
Authenticity in fashion marketing: the impact of user-generated content (UGC)

As fashion enthusiasts eagerly share their personal experiences and style, UGC has become a powerful tool for brands to connect with their audience and foster community. In this blog article, we explore the remarkable benefits of UGC marketing in the fashion industry

Read the article on our blog, All things user-generated content (UGC).

Vlogger woman filming herself outdoors, producing UGC for a fashion company
The power of UGC – and how a dedicated platform can boost it

Managing UGC can be challenging, with large quantities of content assets, data, and legal rights to handle. To avoid these challenges, many companies are turning to dedicated UGC platforms – tools that allow you to collect, curate, and showcase UGC from social media and other sources.

Read the blog article.

Access UGC seminar recording 

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