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UGC creator taking a photo of a chicken salad (UGC in the food and drinks industry)

UGC in food and drinks marketing

User-generated content (UGC) is becoming increasingly essential in food and drinks marketing,  including for food and beverage brands, grocery stores, restaurants, and bars. UGC is a powerful tool for activating your brand community and sourcing content that's both authentic and engaging. Moreover, UGC stimulates the appetite of potential customers, inspiring their plans for a delicious meal!

Learn more about UGC in the food and drinks industry

Explore our collection of blog articles and videos demonstrating the power of user-generated content (UGC) for food and beverage brands, grocery stores, restaurants, and bars. Discover cutting-edge insights, effective strategies, and real-world campaign examples to enhance your content marketing plans. To watch a recording of our latest UGC seminar, simply use the green box below to register and access the video.

Seminar presentation slide from a seminar on UGC in the food & drinks industry
UGC in consumer marketing (online seminar recording)

Learn more about the authenticity megatrend, its impact on consumer marketing, various forms of creator content, and the major benefits and challenges of utilizing UGC in marketing of consumer products.


If you missed our recent online seminar on UGC in consumer marketing, you can instead watch the video recording. Simply use the green box to register and access the video.

A group of friends having dinner and producing UGC in the food & drinks industry
Engaging foodies: How user-generated content (UGC) transforms marketing of food and beverages

Food and beverage brands are constantly seeking innovative ways to captivate the hearts of their foodie audiences. UGC showcases real culinary experiences, builds trust, and generates unparalleled engagement, adding an extra dash of flavor to marketing efforts. In this blog, we dive into the key benefits of UGC and discover how it reshapes the marketing landscape for the food and beverage industry.

Read the article on our blog, All things user-generated content (UGC).

Young woman producing UGC for a food or drinks brand
The power of UGC – and how a dedicated platform can boost it

Managing UGC can be challenging, with large quantities of content assets, data, and legal rights to handle. To avoid these challenges, many companies are turning to dedicated UGC platforms – tools that allow you to collect, curate, and showcase UGC from social media and other sources.

Read the blog article.

Access UGC seminar recording

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