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Sports fans taking a group selfie, producing sports marketing UGC

UGC in sports marketing

User-generated content (UGC) is revolutionizing sports marketing, from sports clubs, professional teams, and sports associations, to gym chains, fitness centers, and similar sport-related businesses. UGC has become an essential tool for activating audiences, increasing engagement, and driving loyalty. By sourcing authentic and engaging content from end-users, sports brands can foster their communities and drive revenue. UGC will inspire new customer groups to get moving!

Learn more about UGC in the sports sector

Explore our collection of blog articles and videos demonstrating the power of user-generated content (UGC) in sports marketing. Discover cutting-edge insights, effective strategies, and real-world campaign examples to enhance your content marketing plans.

To watch a recording of our latest UGC seminar, simply use the green box below to register and access the video.

Presentation slides from seminar on "UGC in the content industry"
UGC in consumer marketing (online seminar recording)

Learn more about the authenticity megatrend, its impact on consumer marketing, various forms of creator content, and the major benefits and challenges of utilizing UGC in marketing.


If you missed our recent online seminar on UGC in consumer marketing, you can instead watch the video recording. Simply use the green box to register and access the video.

Football fan creating user-generated content (UGC), for use in sports club marketing
User-generated content in sports marketing: Fueling fan engagement and boosting ticket sales

User-generated content (UGC) has become a game-changer in sports marketing. UGC fuels fan engagement, expands reach, and drives ticket sales. In this blog, we explore the advantages of UGC in sports marketing, with real-world examples from major sports clubs that have successfully utilized UGC to engage fans, reach new audiences, and increase ticket sales.

Read the article on our blog, All things user-generated content (UGC).

UGC in sporting goods marketing: The power of authenticity

UGC is transforming the way sporting goods brands engage with their customers, showcasing real experiences, building trust, and driving unparalleled engagement. Read on to explore the key benefits of UGC and how it reshapes the marketing landscape for sporting goods.

Read the blog article.

Access UGC seminar recording 

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