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Woman producing UGC with her dog at home (UGC for a pet goods brand)

UGC in pet goods marketing

User-generated content (UGC) is becoming increasingly essential in pet goods marketing. UGC serves as a powerful tool for activating your brand community and sourcing authentic, engaging content featuring funny cats, fluffy dogs, and a variety of other animals. Most importantly, UGC inspires potential customers to start planning their next purchase!

Learn more about UGC in the pet goods industry

Explore our collection of blog articles and videos demonstrating the power of user-generated content (UGC) in pet product marketing. Discover cutting-edge insights, effective strategies, and real-world campaign examples to enhance your content marketing plans.

To watch a recording of our latest UGC seminar, simply use the green box below to register and access the video.

Presentation slide from an online UGC seminar on UGC in the pet goods industry
UGC in consumer marketing (online seminar recording)

Learn more about the authenticity megatrend, its impact on consumer marketing, various forms of creator content, and the major benefits and challenges of utilizing UGC in marketing.


If you missed our recent online seminar on UGC in consumer marketing, you can instead watch the video recording. Simply use the green box to register and access the video.

Woman taking a video of her dog on stairs (UGC in the pet goods industry)
UGC marketing of pet goods: Wagging tails and booming sales

User-generated content (UGC) has revolutionized marketing strategies across many industries, and when it comes to pet goods, it is particularly well-suited. In this blog, we outline why products for our furry friends are perfect for UGC marketing.

Read the article on our blog, All things user-generated content (UGC).

Hands holdig a mobile phone and filming a cat (UGC in the pet goods industry)
UGC marketing of consumer goods: From customers to community

In this blog article, we explore the benefits of UGC marketing in the consumer goods sector. The article explains how marketing leaders have leveraged UGC to amplify their reach, foster community, and drive sales, with insights applicable to any consumer sector including pet goods.

Read the blog article.

Access UGC seminar recording

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