Entire UGC workflow streamlined for efficiency
Collect, organize and publish user-generated content to your marketing channels – with a platform that automates campaign work for maximum results.
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Handle UGC in one simple online interface
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Collect content
by hashtags, email, or landing page forms
Review & select
content collaboratively
Crop & reformat
for various marketing channels
Organize & store
in your UGC media library
Publish UGC
in social media and embeddable website galleries


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Collect content by hashtags, email, or landing page forms
With Reeler it is easy to involve your brand community in communication. Ask customers to share images and videos on Instagram, on other social media, by uploading content via landing page forms, or by simply sending it in as an email attachment. All the content will flow into your Reeler interface.
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Review & select content collaboratively
When your UGC flows into your Reeler account, it’s easy to review and select the strongest for your campaigns – alone or collaboratively, within a team.


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Crop & reformat for various marketing channels
Simplify cropping and reformatting by doing it directly in Reeler. No need to download files and open any photo editing software to prepare content for social media.
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Organize & store in your UGC media library
Tag and organize your content to build a media library, where you can always find the right UGC for your campaigns.


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Publish UGC in social media and embeddable website galleries
Publish directly from Reeler to social media, and easily create content galleries to embed on your websites – to increase time on site and boost engagement.
Customer stories
Reeler is proud to work with some of Europe's most innovative companies
in digital content marketing.

Radinn increased engagement in social channels
Radinn created a portal for brand fans to collect photos & videos for their social channels, boosting engagement by 30%.

Bokus Group customers produce YouTube content
Sweden’s biggest bookseller invited their customers to co-create videos for their YouTube channel, boosting end-user engagement and slashing film production costs.

Tree Of Pets manage UGC for 15 brands
Tree Of Pets collects, tracks, and publishes social media content for 15 different pet food brands in one simple interface. What do you say? Woof!

At Radinn we've been using Reeler for almost a year and are super happy. If you want to easily collect UGC, Reeler is a game changer.

Truls Rosén, Head of Brand Experience at Radinn