The challenge
Radinn embodies the next-generation of water sports. Their fully-electric jetboards are sold across the world – and they’ve got the global presence to prove it – but they didn’t have a way to easily tap into their dedicated community of Radinn riders, who love to share the exciting experiences they're having. Radinn wanted to perform better with their content marketing by:
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Increasing their social media engagement
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Producing more content from around the world without increasing production budgets
To solve these challenges, Radinn turned to Reeler.
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At Radinn we've been using Reeler for almost a year and are super happy. If you want to easily collect and publish UGC, Reeler is a game changer.
Truls Rosén, Head of Brand Experience at Radinn
Solution
Radinn implemented the Reeler platform, to streamline and scale up their UGC workflow. They set up a brand ambassador portal in the form of a landing page – with a custom upload form created in Reeler – to collect content from their dedicated fan base. This is a great way to collect heavy video files and big numbers of content files from content-producing customers and distributors.
Radinn also asked customers to share content via Instagram, using specific content sharing hashtags. The response has been enormous – Radinn can now smoothly collect, review, and publish user-generated content from various sources from Reeler’s browser-based interface.
Result: 30% higher engagement
Radinn managed to increase engagement in social media – in the form of views, likes, and comments – by 30% when posting user-generated content alongside their professionally produced content. They also managed to ten-fold their content output, and add countless new film locations around the world, without increasing their production budgets at all.
Despite this big increase in content output, Radinn has avoided getting caught up in admin; by handling the entire UGC workflow in Reeler’s online interface, the company saves 1-2 hours of admin work per day. This time Radinn’s marketers can instead spend on actual marketing communication.
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Now, Radinn get great content to use on their pages, and their customers get the exciting chance to be featured — a win-win.
Customer stories
Reeler is proud to work with some of Europe's most innovative companies
in digital content marketing.
Radinn increased engagement in social channels
Learn how Radinn created a portal for brand fans to collect photos & videos for their social channels, boosting engagement by 30%.
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Bokus Group customers produce YouTube content
Sweden’s biggest bookseller invited their customers to co-create videos for their YouTube channel, boosting end-user engagement and slashing film production costs.
Tree Of Pets manage UGC for 15 brands
Tree Of Pets collects, tracks, and publishes social media content for 15 different pet food brands in one simple interface. What do you say? Woof!