Top 5 reasons to add customer reviews and content feeds on your website
Updated: Feb 12
Showcasing genuine feedback about a brand, and authentic user-generated content, is a great way to build customer trust – a win-win for brands and customers alike. But there's more to it; read on to learn more about the top 5 advantages of embedding reviews and content feeds into your website:
Increase customers' time on site
Increase sales conversion
Build engagement directly on your website
Grow followers on social media
Keep up with customer expectations
Benefit #1: Increase customers' time on site
Embedded feeds will increase the time customers spend on your website researching your brand, products, or services; they will enjoy reading authentic customer feedback, building trust in your company.
Benefit #2: Increase sales conversion
Social proof increases conversion rates. Honest reviews directly on your site can also improve customer retention and loyalty when customers get to read right away what other users love about your brand.
Benefit #3: Build engagement directly on your website
A study showed that embedded feedback channels on travel websites enhanced travelers’ perceived social interaction. Are your customers seeking social gratification? Website reviews will enhance their overall experience – and social engagement – with your brand.
Benefit #4: Grow followers on social media
Increase your social media traction among customers who are getting to know your brand. Your website feeds encourage people to want to follow news about your brand on social media channels.
Benefit #5: Keep up with customer expectations
Customer reviews can be a great way to stay on top of customer expectations. By continuously reading customer reviews, replying in a service-minded manner, and acting on feedback, your product and customer service will continuously improve. And customers will notice. Customer reviews can even help you discover new trends that you should act on.
As a bonus tip, you should consider embedding your brand's social feeds on your website too. TikTok, Instagram, Facebook, Twitter, YouTube, Pinterest – whichever social channels you use – it's great to have all your feeds in one place: your website. If you have user-generated content (UGC) on your social channels, show it to your website visitors too – it will lead to more engagement with your brand.
See the research article "The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement" in the International Journal of Contemporary Hospitality Management.