All things user-generated content (UGC)

Team Reeler

Activating media audiences: Engaging with user-generated content (UGC)

Throughout the history of media, audience participation has played a vital role in shaping the news landscape. From the earliest 'letters...

Team Reeler

Engaging communities: How UGC transforms communication for associations and NGOs

Associations and non-governmental organizations (NGOs) worldwide are constantly seeking innovative ways to engage their audiences and...

Team Reeler

Women's voices in user-generated content: why representation matters

In the traditional media and content industries, there are several barriers that prevent women from fully participating and sharing their...