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Understanding UGC – where the "U" for "users" makes the authentic difference
In the creative world of content marketing, things have become confusing. Many brands today engage various groups to produce content for...
Team Reeler
Mar 13, 20243 min read
86 views
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How hotels reinvent their content marketing with UGC to boost credibility – and reservations
Welcome to our latest exploration into the future of marketing. Today, we're focusing on the hotel industry and how it is reimagining its...
Team Reeler
Sep 28, 20233 min read
141 views
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UGC marketing of consumer goods: From customers to community
The consumer goods sector leads the way in innovative digital marketing strategies, and it has quickly adopted one particularly powerful...
Team Reeler
Jun 1, 20232 min read
42 views
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User-generated content (UGC) in sporting goods marketing: The power of authenticity
In today's digital age – where consumers crave transparency and authenticity from brands – traditional marketing strategies often fall...
Team Reeler
May 22, 20232 min read
99 views
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Inspiring students and boosting applications: User-generated content (UGC) in education marketing
In the dynamic landscape of education, user-generated content (UGC) has emerged as a game-changer for institutions seeking to attract...
Team Reeler
May 16, 20232 min read
222 views
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UGC in the travel industry: Cover the globe, build trust, and boost bookings
In this blog post, we embark on a journey into the travel and hospitality industry and explore why this industry is turning to UGC marketing
Team Reeler
May 4, 20232 min read
204 views
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Leverage the power of community – on YouTube and elsewhere
When YouTube lists the top 3 consumer trends for 2023, their top advice is to leverage the power of communities. YouTube has analyzed the...
Team Reeler
Feb 7, 20231 min read
31 views
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"Customer co-creation" named top shopper trend for 2023
Euromonitor International have released their report on the top 2023 Digital Shopper Trends, and among them is Customer co-creation....
Team Reeler
Feb 4, 20231 min read
43 views
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What's the difference between influencers and user-generated content (UGC)?
There's still a lot of confusion in the marketing industry about the difference between influencer content and UGC. What's the difference?
Team Reeler
Oct 27, 20222 min read
135 views
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Five levels of user-generated video
What brand does not want to be big on YouTube? By now, we all know that YouTube reaches more 18-49 year-olds than all cable TV networks...
Team Reeler
Jun 3, 20213 min read
58 views
1 comment
Building brand trust with user-generated content
Trust through User-generated content
Team Reeler
May 28, 20212 min read
54 views
1 comment
User-generated video in recruiting
EGC. Employee generated content
Team Reeler
May 25, 20211 min read
68 views
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