Team Reeler
UGC marketing of consumer goods: From customers to community
The consumer goods sector leads the way in innovative digital marketing strategies, and it has quickly adopted one particularly powerful...
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All things user-generated content (UGC)
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Team Reeler
- May 22
- 2 min
User-generated content (UGC) in sporting goods marketing: The power of authenticity
In today's digital age – where consumers crave transparency and authenticity from brands – traditional marketing strategies often fall...
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Team Reeler
- May 16
- 2 min
Inspiring students and boosting applications: User-generated content (UGC) in education marketing
In the dynamic landscape of education, user-generated content (UGC) has emerged as a game-changer for institutions seeking to attract...
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Team Reeler
- May 4
- 2 min
UGC in the travel industry: Cover the globe, build trust, and boost bookings
In this blog post, we embark on a journey into the travel and hospitality industry and explore why this industry is turning to UGC marketing
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Team Reeler
- Feb 7
- 1 min
Leverage the power of community – on YouTube and elsewhere
When YouTube lists the top 3 consumer trends for 2023, their top advice is to leverage the power of communities. YouTube has analyzed the...
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Team Reeler
- Feb 4
- 1 min
"Customer co-creation" named top shopper trend for 2023
Euromonitor International have released their report on the top 2023 Digital Shopper Trends, and among them is Customer co-creation....
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Team Reeler
- Oct 27, 2022
- 2 min
What's the difference between influencers and user-generated content (UGC)?
There's still a lot of confusion in the marketing industry about the difference between influencer content and UGC. What's the difference?
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Team Reeler
- Jun 3, 2021
- 3 min
Five levels of user-generated video
What brand does not want to be big on YouTube? By now, we all know that YouTube reaches more 18-49 year-olds than all cable TV networks...
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Team Reeler
- May 28, 2021
- 2 min
Building brand trust with user-generated content
Trust through User-generated content
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Team Reeler
- May 25, 2021
- 1 min
User-generated video in recruiting
EGC. Employee generated content
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