All things user-generated content (UGC)

In the creative world of content marketing, things have become confusing. Many brands today engage various groups to produce content for...

Welcome to our latest exploration into the future of marketing. Today, we're focusing on the hotel industry and how it is reimagining its...

The consumer goods sector leads the way in innovative digital marketing strategies, and it has quickly adopted one particularly powerful...

In today's digital age – where consumers crave transparency and authenticity from brands – traditional marketing strategies often fall...

In the dynamic landscape of education, user-generated content (UGC) has emerged as a game-changer for institutions seeking to attract...

In this blog post, we embark on a journey into the travel and hospitality industry and explore why this industry is turning to UGC marketing

When YouTube lists the top 3 consumer trends for 2023, their top advice is to leverage the power of communities. YouTube has analyzed the...

Euromonitor International have released their report on the top 2023 Digital Shopper Trends, and among them is Customer co-creation....

There's still a lot of confusion in the marketing industry about the difference between influencer content and UGC. What's the difference?

What brand does not want to be big on YouTube? By now, we all know that YouTube reaches more 18-49 year-olds than all cable TV networks...

Trust through User-generated content

EGC. Employee generated content