All things user-generated content (UGC)

Winter is here, and for brands tapping into the power of UGC, the season is full of opportunities to showcase products in magical settings.

Summer may be the ideal time to capitalize on UGC in your marketing strategy. Learn five reasons why you should collect UGC during summer.

The consumer goods sector leads the way in innovative digital marketing strategies, and it has quickly adopted one particularly powerful...

In today's digital age – where consumers crave transparency and authenticity from brands – traditional marketing strategies often fall...