All things user-generated content (UGC)

Automotive marketing has a rich history, dating back to the late 19th century when the industry was still in its early stages. Even then,...

User-generated content (UGC) has revolutionized marketing strategies across many industries, and when it comes to pet goods, it is...

User-generated content (UGC) has become a game-changer in sports marketing. UGC fuels fan engagement, expands reach, and drives ticket...

In today's digital age – where consumers crave transparency and authenticity from brands – traditional marketing strategies often fall...

In the dynamic landscape of education, user-generated content (UGC) has emerged as a game-changer for institutions seeking to attract...

Key benefits of working with user-generated content (UGC), especially with a UGC platform that helps you scale up your efforts.

In today's world of culinary delights, food and beverage brands are constantly seeking innovative ways to engage the taste buds and...

In this blog post, we embark on a journey into the travel and hospitality industry and explore why this industry is turning to UGC marketing

Associations and non-governmental organizations (NGOs) worldwide are constantly seeking innovative ways to engage their audiences and...

In recent years, there has been a growing movement toward promoting content that has not been digitally altered or photoshopped. This...

Instagram has been the go-to social media platform for sharing photos and videos, but a new challenger has entered the scene: Lemon8. The...

Many marketing departments are looking for ways to cut content production costs. How do you create compelling content w/o breaking the bank?

In the traditional media and content industries, there are several barriers that prevent women from fully participating and sharing their...

De-influencers are social media users who aim to push back against the influencer culture that has dominated platforms like TikTok.

Running a photo or video contest online is a powerful way to activate and connect with your audience – while retrieving engaging...

When YouTube lists the top 3 consumer trends for 2023, their top advice is to leverage the power of communities. YouTube has analyzed the...

Euromonitor International have released their report on the top 2023 Digital Shopper Trends, and among them is Customer co-creation....

There's still a lot of confusion in the marketing industry about the difference between influencer content and UGC. What's the difference?

Top 5 reasons to add customer reviews on your website

Google algorithms are smarter today. What increasingly counts in SEO is end-user trust – and nothing signals trust as much as UGC.